Van de Velde NV is a Belgium-based company that, together with its subsidiaries, designs, develops, manufactures, and markets women’s lingerie under its own brand names. The Company markets its products under the Marie Jo, Marie Jo L’Aventure, PrimaDonna, PrimaDonna Twist, PrimaDonna Swim and Andres Sarda brand names. Van de Velde NV has two operating segments: B2B (business to business) and the D2C (direct to consumer) distribution channel. D2C (direct to consumer) refers to business through its own retail network, such as stores and franchisees under the Lincherie, Rigby & Peller, Intimacy and Private Shop names. B2B (business to business) refers to business with independent specialty retailers, such as customers external to the Group. The Company's subsidiaries include Van De Velde GmbH & Co KG, Van De Velde UK Ltd and Van De Velde Mode BV, among others.