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This is a holding company for its subsidiary National CineMedia, LLC (NCM LLC). It sells advertising to national, regional, and local businesses through Noovie On-Screen, a cinema advertising and entertainment show displayed on movie screens throughout the United States. Additionally, the company sells advertising on its Lobby Entertainment Network, which is a network of screens in movie theatre lobbies. The company also sells digital online and mobile advertising through Noovie Audience Accelerator, across various digital properties like Noovie Trivia, third-party internet sites and other out-of-home venues.
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